Nike Case Study Support (SWOT & PESTLE) from Renowned Marketing Experts
The tagline “Just Do It” and the Swoosh logo are enough to conjure up vivid images of the American multinational company Nike in people’s minds. The brand entered the athletic world in 1964 by producing high-quality running shoes, and it has since grown to become one of the most valuable footwear brands. The company is currently involved in the design, development, manufacturing, marketing, and sales of apparel, accessories, and equipment. Nike is currently making headlines for its high valuation and new CEO appointment, according to case study experts. As a result, it is likely that your professor will request that you conduct a SWOT and PESTLE analysis of the brand.
Writing a case study on Nike is undoubtedly a daunting task. Well, the reasons are simple. Analyzing the firm’s growth and development using strategic planning models necessitates a student’s awareness of current events in the internal and external business environments. However, gathering authentic information is not for everyone. Furthermore, the situation worsens when the professor demands Nike case study solutions by a specific deadline. The students’ inability to write, research, proofread, and edit compels them to bang their hands against the wall even more. If you are struggling to write a case study on Nike, you have come to the right place.
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Cheapassignmenthelp.net, the leading service provider, entered the academic world with the goal of relieving students’ academic pressure. As a result, the company hired some of the best writers in the business. As you continue to scroll down the page, you will learn more about the professionals’ experience and business knowledge.
Factsheet: Nike
Founded: January 25th, 1964
Founders: Bill Bowerman and Phil Knight.
Type: Public.
Headquarters: Beaverton, Oregon, USA.
Products: Apparel, Accessories, and Sports Equipment
Area served: worldwide.
Key People: Phil Knight (Chairman Emeritus), Mark Parker (Executive Chairman), and John Donahoe (President and CEO).
Revenue: $36.39+ billion.
Employees: 73,100+.
Website: Nike.com
History of Nike
Formerly known as Blue Ribbon Sports, the brand changed its name to Nike Inc. on May 30, 1971. You will be pleased to learn that ‘Nike’ is the name of the Greek goddess who represents victory. According to the experts in charge of providing Nike case study PESTLE analysis, the company currently operates 3000+ retail stores in 160+ countries, with Europe and Britain being the largest markets. Nike’s foundation stone was laid at the University of Oregon, where both founders met. Phil Knight was a track athlete, and Bill Bowerman was his coach. Initially, the company served as a distributor for Onitsuka Tiger (a Japanese shoe-making company) and sold 1,300 pairs in its first year of operation.
Achievements & Recognition
Professionals providing case studies believe that becoming the world’s largest supplier of apparel and footwear, as well as a leading manufacturer of sports equipment, is enough to determine a brand’s popularity. Furthermore, the firm played an important role in football marketing in the United Kingdom, which has a population that is obsessed with football. Other achievements are listed below:
- Most Valuable Sports Brand
- Ranked 89 in the 500 Fortune List (2018).
- Ranked first in Forbes Fab 40.
This was a brief on the brand. Reading this far, you must have concluded that our experts have a thorough understanding of the brand, and thus providing Nike case study solutions will be a breeze for them. Moving on, let’s look at two popular strategic planning methods: SWOT and PESTLE analysis.
Where to Find Nike Case Study SWOT Analysis? You’re on the right platform!
SWOT analysis is one of the most popular models used by business analysts to determine the brand’s current position before implementing a new strategy/service/product to increase turnover. SWOT stands for Strength, Weakness, Opportunity, and Threat, and these four aspects are reviewed by business managers before developing a policy or launching a new product/service.
Strengths : Strengths refer to an organization’s unique qualities that enable it to outperform competitors. Tangible and non-tangible assets (intellectual property, capital, technology in use, etc.) and internal resources (staff skill and knowledge, company location, etc.) are some of the factors considered when evaluating the company’s current position. Nike’s business analysts follow the same approach. Your case study on Nike will include all of the key advantages that the company has over the competition. Here are some of them:
- Powerful brand awareness
- Loyal customer base
- Employs 44,000+ employees across the globe
- Low cost of manufacturing
- Light-weight shoes
- Sponsors top athletes
Weaknesses: According to experts providing Nike case study solutions, these are the factors that contribute to the company’s failure to compete successfully. A business analyst should examine the areas where the company is lacking. Some of the factors considered include resource limitations, unclear marketing strategies, a lack of capital, and a poor reputation. Nike is undoubtedly the most valuable sports brand in the world, but it still has many flaws that prevent it from meeting its goals and objectives. The online Nike case study writers have listed a few of these:
- Major focus on the footwear market.
- Decreased brand image due to lawsuits (child labor)
- Criticism by anti-globalization groups
- Limited product line.
- Depends primarily on brand recognition.
- Prices are relatively high.
Opportunities : The Nike case study SWOT analysis falls short of identifying potential opportunities or favorable conditions for the company. In general, opportunities are external factors that, when used, help an organization achieve its long-term goals. Changes in business market conditions, technological advancements, rising consumer demands, favorable changes in government policies, and shifts in customer attitudes are some of the factors that can aid in leveraging the advantages. The experienced writers at Cheapassignmenthelp.net will ensure that the Nike case study research question is correctly answered. They will devote hours to research. Some opportunities include:
- Trending Wearable Technology
- Efficient Integration
- Changing marketing conditions.
- People are becoming more health conscious.
- Emerging market conditions
- Rising demand in Asian countries.
Threats : According to the online Nike case study, threats are external barriers that can harm a company’s operations. It is the responsibility of business analysts and managers to anticipate adverse conditions before becoming a victim of them. Are you looking for an answer to the question, “Where can I get help with Nike case studies?” If so, Cheapassignmenthelp.net is a reliable source. The academic writers will search multiple sources to compile a list of threats to the brand. Below are some of the threats that Nike is currently facing:
- Adidas, Puma, Reebok, and other brands compete fiercely.
- Foreign currency rates fluctuate
- Preserving the reputation of being environmentally friendly
- Low switching costs for consumers
- Product imitation in Asia
- Rising demand for price-sensitive products.
So this was an overview of the SWOT analysis. Let us now proceed to the next section, which contains a summary of PESTLE analysis. Read on to learn more.
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