Introduction:

Tesla, Inc. stands out in the automotive and energy industries as a symbol of progress, environmental stewardship, and risk-taking entrepreneurship. Tesla, founded in 2003 by Martin Eberhard and Marc Tarpenning, has grown into a global powerhouse under the leadership of visionary Elon Musk. Their goal is to accelerate the global transition to clean energy, which has driven them to work tirelessly on innovative electric vehicles and renewable energy solutions.

Early Years and Foundations:

Tesla began its journey with a bold vision: to revolutionise the automotive industry by producing electric vehicles. Inspired by the promise of electricity, Martin Eberhard and Marc Tarpenning founded the company in San Carlos, California. Elon Musk, a forward-thinking entrepreneur with a passion for sustainable technology, joined the board as an investor and chairman in 2004.

Initially, Tesla aimed to create a high-performance electric sports car that would challenge conventional wisdom about electric vehicles. The Tesla Roadster was introduced in 2008, marking a significant milestone for the company. This sleek sports car, based on the Lotus Elise chassis and powered by an all-electric drivetrain, demonstrated not only the viability of electric propulsion, but also debunked the myth that electric cars were limited to dull designs and short range.

Market and Product Range

Tesla distinguishes itself as a company committed to creating a sustainable future by challenging the dominance of gasoline-powered vehicles with its electric technology. Despite its small size in comparison to industry titans such as Toyota, General Motors, and Daimler AG, Tesla holds promise for the future, even as it struggles to compete on scale. Its market presence extends across North America, Europe, and Asia.

Tesla made its debut in 2008 with the all-electric “Roadster,” which had an impressive range of 245 miles on a single charge. It cost around $109,000 and appealed to affluent consumers looking for eco-friendly sports cars powered by lithium-ion batteries with zero emissions. In 2012, Tesla shifted its focus to the production of the “Model S,” which is known for its performance, design, and efficiency, targeting luxury car enthusiasts and disrupting the traditional automotive landscape. The Model S became Norway’s best-selling car in March 2014, and by 2017, it had dominated the all-electric car market in the United States.

Tesla expanded its lineup by introducing the “Model X” in 2015, a crossover vehicle with a battery range of more than 295 miles that caters to consumers looking for versatility and sustainability. Finally, in 2017, Tesla introduced the “Model 3,” designed for mass-market appeal and priced starting at $35,000, with the goal of making electric vehicles more accessible to a wider audience. Annexure 1(b) describes Tesla’s diverse range of models and their impact on the automotive industry.

Financial challenges and the path to success

Despite some initial successes, Tesla faced financial difficulties in its early stages. Elon Musk, understanding the importance of Tesla’s potential in advancing sustainable energy, invested personal funds and sought external funding to keep the company afloat. The 2008 financial crisis exacerbated Tesla’s problems, but the company was able to obtain a crucial loan from the Department of Energy, which proved critical to its survival.

Tesla is forcing the auto industry to change quickly.

While Tesla did not invent the electric car (credit goes to Scottish inventor Robert Anderson in 1832), it was Tesla who brought it into the mainstream after its inception in 2003. Prior to Tesla’s entry, major automakers were not focusing on electric vehicles. However, Tesla changed the game in 2008 with the introduction of the Tesla Roadster, the first luxury electric vehicle, which made electric vehicles more appealing.

Following Tesla’s lead, established automakers with ample resources and established supply chains rushed into the electric vehicle market as consumer and government demand for environmentally friendly, low-emission transportation increased. Mitsubishi Motors released its next electric vehicle in 2010.

According to the Bureau of Transportation Statistics, hybrid electric vehicle sales in the United States did not exceed 100,000 until 2005. The bureau began tracking EV sales in 2011, which totaled 9,750. Since then, the electric vehicle market has expanded rapidly. In 2015, 71,044 EVs were sold in the United States, alongside 384,404 hybrid EVs. Tesla led in EV sales from January to September 2017, selling 73,227 units, followed by Chinese automaker BYD, which sold 69,094.

“How to Conduct a Situational Analysis for Tesla Case Study?” | An expert’s approach

When working on a Tesla supply chain case study, the first step is to gain a thorough understanding of the subject. Tesla is not a small company, so knowing the ins and outs requires situational analysis.

Situational analysis is the process of gathering and managing data to analyze an organization’s internal and external environments. This allows one to better understand the organization’s work, capabilities, competitors, customers, and business environment. There are numerous models for conducting a situational analysis of any company. Here are the three most popular models, all of which produce effective results.

1. SWOT Analysis.

SWOT analysis is one of the most widely used models for conducting a situational analysis on any organization. If you’re writing a case study about Tesco Motors in 2020, this model will be extremely useful. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This model examines the internal and external factors that influence a company’s growth. This focuses on the company’s strengths, which can help it stand out among its processors. It also emphasizes the company’s weak areas, which should be addressed. This model also explains the opportunities that can help the organization grow as well as the threats that can lead to the company’s demise.

2. Porter’s Forces.

Porter’s Forces model is used to analyze the organization’s competitors. The company’s profit is determined by factors such as the number and strength of its competitors, potential new market entrants, suppliers, customers, and substitute products. If you are writing a Tesla case study, you should definitely use this model. This situational analysis model aids in understanding the organization’s competitive environment, allowing one to plan accordingly to improve their weak points and outperform competitors.

3. PESTLE Analysis.

PESTLE analysis is another popular model for conducting a situational analysis on any organization. This model aids in the collection of information about all external factors that influence the company. The term PESTLE refers to political, economic, social, technical, legal, and environmental factors that have an immediate or indirect impact on an organization’s processes. If you are focusing on the company’s external factors, take Tesla case study help and implement this model.

These are the three most commonly used models for conducting a thorough situational analysis of a company and gathering sufficient information about it. You can use any of these three options for your case study written analysis. If you’re stuck, our subject experts can help you write a Tesla case study.

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